Introduction
Bangalore’s real estate market continues to evolve with homebuyers seeking more than just four walls and a roof. The modern urban dweller desires space, privacy, and a connection to nature without sacrificing city conveniences. Assetz Ren & Rei emerges as a response to this growing demand for uncrowded living in India’s Silicon Valley. This boutique residential project near Sarjapur Road offers a refreshing alternative to the densely packed apartments that have become common across Bangalore. With approximately 73% open space, this development prioritizes breathing room and outdoor living. The project’s philosophy draws inspiration from Japanese concepts of growth and harmony, creating a living environment that supports both personal development and community well-being. This blog explores everything prospective homebuyers need to know about this new launch from Assetz Group, from its strategic location to its thoughtfully designed residences.
About Assetz Ren & Rei
Assetz Ren & Rei represents a distinct approach to urban living in Bangalore. The project name draws from Japanese words meaning “growth” and “harmony,” reflecting the developer’s vision for a balanced lifestyle. Located close to Sarjapur Road, Electronic City, Bangalore, this development caters to working professionals who value both convenience and tranquility. The project’s defining characteristic is its emphasis on open spaces, with approximately 73% of the total land area dedicated to open spaces and landscaped areas. This commitment to uncrowded living sets it apart from typical residential developments where buildings dominate the landscape.
The project’s architectural design features a distinctive brick-finish cladding combined with a sophisticated painted façade, creating visual appeal that stands out in the neighborhood. The development comprises two residential towers, ensuring a low-density campus that promotes privacy and a sense of community. Inspired by the Japanese terms for growth and harmony, the project aims to create an environment where residents can thrive personally while building connections with like-minded neighbors. The boutique format means residents enjoy personalized attention and a close-knit community atmosphere rather than feeling lost in a massive township.
Project Details
Assetz Ren & Rei is designed as an exclusive boutique residential development featuring only 3 BHK apartments. The project spans approximately 3.80 acres of land and comprises 218 exclusive residences distributed across two towers. This limited number of homes ensures a low-density living experience, with fewer residents per acre compared to typical Bangalore apartments.
The configurations include 3 BHK homes with sizes ranging from 1,796 square feet to 1,821 square feet of Super Built-Up Area. The carpet area efficiency is approximately 75%, meaning residents enjoy more usable living space within their homes. Each apartment features large living balconies of up to 105 square feet, providing outdoor space for relaxation and entertainment. The floor plans have been carefully designed to maximize space utilization and natural light.
The project is RERA registered under number PRM/KA/RERA/1251/446/PR/130225/007501. The starting price is ₹1.29 Crore* onwards, with expected possession by 2029. The project was launched in March 2025 and is currently under construction.
Location Advantages
The location of Assetz Ren & Rei offers significant advantages for homebuyers, particularly those working in Bangalore’s IT sector. The project is strategically positioned close to Sarjapur Road, Electronic City, Bangalore, providing excellent connectivity to major employment hubs. Tech Mahindra, Siemens, and TCS are located approximately 5 kilometers away, while RGA Tech Park is around 8.5 kilometers from the project. Electronic City, one of Bangalore’s largest IT corridors, is easily accessible.
The project is situated off Hosa Road and Sarjapur Road, making it convenient for professionals working in HSR Layout, which is approximately 15 minutes away. The area benefits from excellent road connectivity to other parts of Bangalore. The upcoming metro infrastructure adds to the location’s appeal. Singasandra Metro on Phase 2B is approximately 7-8 minutes away, and Hosa Road Metro on the Yellow Line Phase 3 is also upcoming.
Educational institutions and healthcare facilities are within convenient reach. Several schools are located within 10-15 minutes, while hospitals are accessible within 18-25 minutes. This proximity to essential services makes the location suitable for families as well as working professionals.
Amenities
Assetz Ren & Rei offers over 20 premium amenities designed to support an active and balanced lifestyle. The centerpiece is a 12,000 square foot clubhouse that serves as a social and recreational hub for residents. This amenity includes multiple spaces for relaxation, entertainment, and fitness.
The project features a temperature-controlled swimming pool, allowing residents to enjoy swimming throughout the year regardless of weather conditions. Sports enthusiasts will appreciate the dedicated pickleball court, a sport that has gained popularity among urban professionals. Other sports facilities include badminton court, lawn tennis court, table tennis, and indoor games.
Wellness amenities include a gymnasium, steam room, and spa facilities. For those who work from home, co-working spaces are available, providing a professional environment close to home. Community spaces include a party hall, multipurpose hall, and landscaped gardens with children’s play areas.
Sustainability features are integrated throughout the project. Rainwater harvesting, water-efficient fixtures, and timer-controlled LED lighting in common areas demonstrate the developer’s commitment to environmental responsibility. EV charging facilities are also available for residents with electric vehicles.
Please note that some amenities may be categorized as “Coming Soon” as the project is under construction and final amenities are subject to confirmation.
Developer Overview
Assetz Property Group has established itself as a prominent real estate developer in Bangalore since its founding in 2006. Headquartered in Singapore, the company has a pan-India presence with a construction portfolio that includes residential, commercial, and mixed-use segments. In the residential sector, Assetz offers villas, apartments, and condominiums designed with human-centric principles.
The company’s track record in Bangalore spans nearly two decades, with over 10 million square feet currently under development. The group has delivered numerous successful projects across the city, earning trust among homebuyers for quality construction and timely delivery. The developer’s focus on sustainability, governance, and customer satisfaction has been key to its growth.
Assetz has demonstrated the ability to secure strategic land partnerships and launch premium projects that meet evolving market demands. With ten projects totalling 10 million square feet set to launch in the coming year, the company continues to expand its presence in Bangalore’s competitive real estate market. This pipeline of projects reflects the developer’s confidence in the market and commitment to delivering quality housing.
New Launch Advantages
Investing in a new launch project offers several distinct advantages for homebuyers. Assetz Ren & Rei, being a new launch, presents opportunities that may not be available in resale or completed projects. Early buyers often benefit from competitive pricing during the launch phase, as developers typically offer introductory rates to generate momentum.
The project includes a Pre-EMI Holiday offer for 36 months, providing financial flexibility during the construction period. This means buyers can manage their finances more effectively while the project is being built. Home loans are available through approved banks including HDFC Bank, ICICI Bank, State Bank of India, and Aditya Birla Housing Finance.
New launch projects allow buyers to choose their preferred floor, view, and configuration from the available inventory. With 218 exclusive residences, buyers have more options to select a home that meets their specific preferences. The boutique format ensures that residents will be part of a curated community of like-minded individuals.
The project’s RERA registration provides regulatory protection and transparency. All aspects of the development, including timelines and specifications, are registered with the regulatory authority, giving buyers confidence in their investment.
Nearby Landmarks
Assetz Ren & Rei is conveniently located near several important landmarks that enhance daily living. Decathlon Sarjapur is nearby, providing easy access to sporting goods and recreational shopping. Motherhood Hospital is within convenient reach, offering quality healthcare services. DPS East, a well-regarded educational institution, is located in the vicinity.
RGA Tech Park, a major commercial hub, is approximately 8.5 kilometers from the project. Multiple leading IT companies, including Tech Mahindra, Siemens, and TCS, are located approximately 5 kilometers away. This proximity to major employers makes the location particularly attractive for IT professionals.
The upcoming metro infrastructure will further enhance connectivity. Singasandra Metro on Phase 2B is accessible within approximately 7-8 minutes, while Hosa Road Metro on the Yellow Line Phase 3 is also upcoming. These metro connections will significantly improve public transportation options for residents.
Investment Potential & ROI
The Sarjapur-Gattahalli micro-market has experienced significant appreciation in recent years, driven by IT sector growth, infrastructure development, and rising housing demand. This location’s proximity to major employment hubs, educational institutions, and healthcare facilities supports sustained demand for quality housing.
Bangalore’s real estate market continues to attract investment from both end-users and investors, given the city’s status as India’s leading IT hub. The influx of professionals seeking quality housing has created a robust rental market in areas close to tech parks and commercial centers.
The project’s boutique format with only 218 homes may support exclusivity and desirability. Limited inventory can create a sense of urgency among buyers, potentially supporting value appreciation over time. The project’s emphasis on open spaces and sustainable design aligns with current preferences among discerning homebuyers.
Historical appreciation in the micro-market has been steady, with growth driven by IT expansion and infrastructure improvements. However, past performance does not guarantee future returns, and various factors including economic conditions, market dynamics, and project execution can influence investment outcomes. Buyers should consider their specific circumstances and consult financial advisors when making investment decisions.
Comparison With Other Projects
Assetz Ren & Rei distinguishes itself from typical residential projects in Bangalore through several key features. The project’s 73% open space is notably higher than most developments, which typically allocate significantly less land to open areas. This commitment to uncrowded living creates a more spacious environment and enhances residents’ quality of life.
The 3 BHK-only configuration ensures a consistent community of families and professionals with similar lifestyle preferences. Many projects in Bangalore offer a mix of configurations, which can attract diverse demographics. The focused offering appeals to those seeking like-minded neighbors.
The carpet area efficiency of approximately 75% compares favorably with industry standards, meaning residents enjoy more usable living space within their homes. Efficient floor plans minimize wasted space and maximize functionality. Large living balconies of up to 105 square feet provide valuable outdoor space that many apartments lack.
The project’s boutique format with 218 exclusive residences contrasts with larger developments that may have hundreds or thousands of units. Smaller communities often provide better service levels, greater privacy, and stronger neighborly connections. The lower density contributes to the overall appeal of the project.
Sustainability features and modern amenities, including a temperature-controlled swimming pool and pickleball court, add to the project’s appeal in the competitive Bangalore market.
Other Upcoming Assetz Group Projects
Assetz 18 & Oak
Assetz 18 & Oak is another notable upcoming project from Assetz Group. This residential development joins the company’s expanding portfolio in Bangalore. The project features well-designed homes with contemporary specifications. Located in a strategic Bangalore location, Assetz 18 & Oak offers accessibility to key commercial and social infrastructure. As with all Assetz developments, the project emphasizes quality construction and thoughtful design. More details about configurations, pricing, and possession timelines are available through official project channels. Learn more about Assetz 18 & Oak
Assetz Mizu & Ki
Assetz Mizu & Ki represents the developer’s commitment to creating distinctive living spaces. This project continues the Assetz tradition of delivering quality residential properties in Bangalore. The project details include a focus on modern amenities and convenient location. Mizu & Ki features carefully planned layouts designed for comfortable urban living. Specifications and pricing information are available through official sources. Learn more about Assetz Mizu & Ki
Assetz Codename Twin Lake City
Assetz Codename Twin Lake City is another upcoming project that expands the developer’s residential portfolio. This project is designed to offer a quality living experience with modern amenities. The project’s location and design focus on providing convenience and comfort to residents. Specifications, configurations, and other details are available through authorized channels. Learn more about Assetz Codename Twin Lake City
Comparison Table
| Feature | Assetz Ren & Rei | Typical 3 BHK Project in Bangalore |
|---|---|---|
| Configuration | 3 BHK Only | Mixed Configurations |
| Total Homes | 218 Exclusive Residences | Often 500+ Units |
| Open Space | Approx. 73% | Typically 30-50% |
| Carpet Area Efficiency | Approx. 75% | Typically 65-72% |
| Clubhouse | 12,000 sq. ft. | Varies by Project |
| Special Features | Temperature-controlled Pool, Pickleball Court | Standard Amenities |
| Developer | Assetz Group | Various Developers |
| RERA Registered | Yes | Mandatory |
| Starting Price | ₹1.29 Crore* Onwards | Market Dependent |
FAQ
What is the total land area of Assetz Ren & Rei?
The project spans approximately 3.80 acres of land, with around 73% designated as open space.
What is the RERA registration number?
The RERA registration number is PRM/KA/RERA/1251/446/PR/130225/007501.
When is the expected possession date?
Expected possession is by 2029, as per current project timelines.
What are the available configurations?
The project offers only 3 BHK apartments ranging from 1,796 to 1,821 square feet of Super Built-Up Area.
Which banks are approved for home loans?
Home loans are available through HDFC Bank, ICICI Bank, State Bank of India, and Aditya Birla Housing Finance.
Is the project close to IT hubs?
Yes, the project is close to Sarjapur Road, Electronic City, Bangalore, with major IT companies like Tech Mahindra, Siemens, and TCS located approximately 5 kilometers away.
Conclusion
Assetz Ren & Rei represents a distinctive offering in Bangalore’s residential market. The project’s focus on 3 BHK-only configurations, approximately 73% open space, and boutique format with 218 exclusive residences sets it apart from typical developments. Located close to Sarjapur Road, Electronic City, Bangalore, the project offers excellent connectivity to major IT hubs, educational institutions, and healthcare facilities.
The project’s design philosophy, inspired by Japanese concepts of growth and harmony, translates into thoughtful layouts and extensive amenities. The 12,000 square foot clubhouse, temperature-controlled pool, pickleball court, and sustainability features contribute to a balanced urban lifestyle. The project is RERA registered under number PRM/KA/RERA/1251/446/PR/130225/007501, with expected possession by 2029 and starting price of ₹1.29 Crore* onwards.
For homebuyers seeking spacious living in Bangalore’s competitive real estate market, Assetz Ren & Rei offers a compelling option. The project’s emphasis on open spaces, quality construction, and community living aligns with evolving preferences among urban professionals and families. While investment potential exists given the project’s location and features, buyers should conduct thorough due diligence and consider their individual requirements when making a decision. Overall, Assetz Ren & Rei stands as a notable addition to the residential properties in Bangalore landscape, offering a balanced approach to modern urban living.