Chennai’s real estate market grows fast. People look for modern homes. They also want good returns. Shriram Pre-Launch Project in Chennai offers a great chance. This project is Shriram 122 West. It sits in Porur, a prime location. You can buy a home here today. You can also make a smart investment.
Pre-launch means lower prices. Early buyers get the best deals. You buy before the public launch. This increases your profit later. Let us explore why this project deserves your attention.
Meet the Developer: Shriram Properties
Trust matters in real estate. Shriram Properties has a solid name. They deliver quality projects on time. They have many happy customers. You avoid delays and cheating. Their track record speaks for itself. You invest with confidence here.
Project Overview at a Glance
Let me give you quick facts. This helps you understand better.
- Project Name: Shriram 122 West
- Location: Porur, Chennai
- Type: Premium Residential Apartments
- Status: Pre-Launch
- Configurations: 2 & 3 BHK
- Total Land Area: 4.98 Acres
- Total Units: 284
- RERA No.: TN/29/BUILDING/0459/2023
- Possession Date: Expected By October 2028
- Developer: Shriram Properties
These numbers tell a clear story. A medium-sized community. Enough space for amenities. Not too crowded. Perfect for families.
Location Advantage: Why Porur is a Hotspot
Location decides property value. Shriram 122 West Porur Chennai enjoys a central spot. Porur connects many key areas. You reach the airport quickly. You drive to IT parks easily. Schools and hospitals sit nearby.
Excellent Connectivity
Porur links Mount-Poonamallee Road. It also links the Chennai Bypass. You avoid city traffic jams. Shriram Upcoming Projects in Chennai pick Porur for this reason. Work becomes stress-free. Kids reach school on time.
- 10 minutes to DLF IT Park
- 15 minutes to Sriperumbudur
- 20 minutes to Chennai Airport
- Easy access to Guindy and Vadapalani
Social Infrastructure Around Porur
You need daily conveniences. Porur delivers them well. Supermarkets like D Mart operate here. Multi-specialty hospitals like Sri Ramachandra exist. Top schools like St. John’s International are close. You live without compromise.
What is a Pre-Launch Offer? Why Does It Matter?
Many buyers do not know this term. A pre-launch happens before the official launch. The developer tests the market. They offer low prices. You get the lowest rate. Later, prices increase in phases.
Benefits of Buying in Pre-Launch
- Lowest entry price – You save lakhs of rupees.
- High appreciation – Value rises before possession.
- Choice of units – Pick the best floor and view.
- Flexible payment plans – Developers give easy options.
Shriram New Launch Projects rarely offer such deals. Do not miss this window.
Premium Residential Apartments in Chennai: What to Expect?
This is not a regular apartment. Premium Residential Apartments in Chennai offer luxury. You get more space. You get better finishes. You enjoy superior amenities.
Shriram 122 West Apartments fall in this category. Each unit uses quality materials. The design focuses on ventilation. Every room gets natural light.
2 & 3 BHK Configurations
You have two choices. Small families pick 2 BHK. Larger families choose 3 BHK. Both types give comfort. You do not feel cramped.
- 2 BHK Apartments in Porur Chennai – Ideal for young couples or small families.
- 3 BHK Flats in Porur Chennai – Perfect for growing families or work-from-home needs.
Each bedroom includes attached bathrooms. The living room connects to a balcony. The kitchen has modern fittings.
RERA Approval: Your Safety Net
Do not buy without RERA. RERA protects home buyers. It ensures transparency. The developer must follow rules. RERA Approved Apartments in Porur guarantee safety.
This project has RERA No. TN/29/BUILDING/0459/2023. You can check online. Your money stays secure. The builder cannot change plans without notice. You sleep peacefully.
Possession Date and Construction Timeline
The developer promises possession by October 2028. That is a clear timeline. You plan your finances accordingly. New Residential Projects in Porur Chennai often face delays. Shriram Properties avoids that. They have a strong execution record.
Why 2028 Works for You
- You get 4+ years to arrange funds.
- Property value rises during construction.
- You save rent by moving into your own home.
- Tax benefits start after possession.
Investment Potential: Why Prices Will Rise
Real estate grows over time. Porur shows strong growth. Many IT companies enter this zone. More jobs mean more demand. More demand means higher prices.
Current Market Trend in Porur
Porur prices rose 12-15% yearly. This outpaces many Chennai suburbs. Shriram 122 West Price today is low. After launch, prices jump by 20%. By possession, you may see 40-50% gains.
Compare with Ready-to-Move Homes
Ready homes cost much more. You pay a premium for immediate move-in. Pre-launch gives you time. You pay less. You earn more.
Amenities That Add Value
Pre-Launch Apartments in Porur come with modern facilities. You do not need outside gyms or parks. Everything exists inside.
Key Amenities in Shriram 122 West
- Swimming pool for all ages
- Fully equipped gymnasium
- Children’s play area
- Jogging track
- Clubhouse for events
- 24/7 security with CCTV
- Power backup for common areas
- Vastu-compliant designs
These amenities raise your lifestyle. They also increase resale value. Tenants pay higher rent for such features.
Who Should Invest Here?
Different people benefit from this project. Let me list them.
1. First-Time Home Buyers
You want your own roof. You have a limited budget. Pre-launch fits you perfectly. Low prices make EMIs smaller.
2. Working Professionals
You work in IT parks nearby. You need short commutes. Porur saves your time. You reach office in 15 minutes.
3. Parents with School-Going Kids
Good schools exist close by. Your child walks or takes a short drive. No long travel fatigue.
4. Real Estate Investors
You want rental income or resale profit. Early entry gives higher margins. Porur has strong rental demand.
5. Senior Citizens
You need hospitals and peace. Porur offers both. The project has wide corridors and elevators. Easy movement for elders.
Compare with Other Locations in Chennai
Why Porur over OMR or Mogappair? Let me explain.
| Location | Price per sq.ft | IT Hub Access | Connectivity | Future Growth |
|---|---|---|---|---|
| Porur | Moderate | Excellent | Very Good | High |
| OMR | Very High | Excellent | Good | Moderate |
| Mogappair | High | Average | Good | Moderate |
| Tambaram | Low | Poor | Average | Low |
Porur gives balance. You pay less than OMR. You get better growth than Tambaram. It wins the race.
How to Book Your Unit in This Pre-Launch?
Booking is simple. You follow a few steps.
- Visit the official Shriram Properties website.
- Check Shriram 122 West page.
- Fill your contact details.
- Sales team calls you.
- Choose your preferred 2 or 3 BHK.
- Pay the booking amount.
- Sign the agreement.
Book early for best prices. Do not wait for the public launch.
Payment Plans and Financial Tips
Developers offer flexible plans. You choose what suits you.
- Down Payment Plan – Pay 80-90% now. Get maximum discount.
- Construction Linked Plan – Pay as construction progresses. Lower initial burden.
- Flexi Payment Plan – Spread payments over 12-18 months.
Tax Benefits on Home Loan
You claim deductions under Section 80C and 24(b). Principal repayment saves tax up to ₹1.5 lakh. Interest payment saves another ₹2 lakh. Consult your CA for exact numbers.
Risks and How Shriram Minimizes Them
Every investment has risk. But Shriram reduces it.
- Construction Risk – Shriram has delivered 50+ projects. Low chance of stopping work.
- Price Risk – Pre-launch price is fixed. Even if market drops (rare), your cost stays low.
- Legal Risk – RERA approval covers you. No hidden clauses.
Exit Options
You can sell your booking before possession. This is called a flip. Many investors do this. They make quick profits. Or you hold until possession. Then sell at market rate.
Why Choose Over Other Shriram Upcoming Projects in Chennai?
Shriram has many projects. But Shriram 122 West stands out.
- It sits in Porur – a developed micro-market.
- Land area is 4.98 acres – not too big, not too small.
- Only 284 units – community feels exclusive.
- Possession in 2028 – gives time for price appreciation.
- Pre-launch status – lowest price point.
Other upcoming projects may be in outer areas. This one is central.
Environmental and Living Benefits
Porur has less pollution. You find greenery around. Many lakes exist nearby. Air quality beats city center. You breathe cleaner air. Your family stays healthier.
The project design includes rainwater harvesting. It also has solar lighting. You save on utility bills.
Rental Income Potential
Porur has high rental demand. IT employees look for nearby homes. A 2 BHK rents for ₹25,000-30,000 monthly. A 3 BHK gets ₹35,000-45,000. Your EMI may be lower than this rent. Then the property pays for itself.
Who Rents in Porur?
- Young IT couples
- Small business owners
- Medical college students and staff
- Airline employees (close to airport)
Future Infrastructure Developments
Chennai Metro Phase 2 includes Porur. A metro station comes nearby. This doubles property rates. The Chennai Peripheral Ring Road also passes close. Travel becomes even faster.
New Residential Projects in Porur Chennai will see price jumps after these come. You buy before that happens.
Step-by-Step Action Plan for You
Do not just read. Take action today.
- Visit the site – See the location yourself.
- Talk to existing Shriram owners – Ask about their experience.
- Compare with 2 other projects – Confirm this is better.
- Calculate your budget – Include stamp duty and registration.
- Book your unit – Choose the best available floor.
- Arrange home loan – Get pre-approved.
- Sign documents – Keep copies safely.
Common Mistakes to Avoid
- Waiting too long – Prices increase after pre-launch ends.
- Ignoring RERA – Always verify the number online.
- Not checking the developer – Research Shriram’s past projects.
- Overlooking location – Visit Porur at peak traffic time.
- Forgetting future costs – Save for maintenance and taxes.
Final Verdict: Should You Invest?
Yes, you should invest. The reasons are clear.
- Pre-launch gives lowest price.
- Porur location ensures demand.
- RERA approval guarantees safety.
- Shriram Properties delivers on time.
- 2028 possession allows capital growth.
- 2 and 3 BHK suit all family sizes.
- Premium amenities add lifestyle value.
Shriram New Launch Projects at this price are rare. Do not let this chance pass. Book your home in Shriram 122 West today.